Progressive Leasing Deal Visualization Test
User Testing Study
Seeking to discover how visualizations effect users understanding of Progressive Leasing’s lease agreements
business problem. potential customers are not always clear about how Progressive Leasing’s deals work before they apply for leases.
testing plan. as apart of Progressive Leasing’s value to “do the right thing, period,” we came up with 10 categories of lease comprehension to evaluate how a data visualization would improve understanding.
Test Report
Test Result Summary
Done in collaboration with Clay Walter, Andy Nelson, and Jeff Smith.