Hey.TV by AT&T uVerse
Prospective TV Service
A Smart TV UI paradigm for the modern cord cutter.
design problem. can AT&T leverage it’s position to create a new channel of entertainment for millennial TV watchers.
design solution. create a show centric TV service with on demand streaming content, ability to add a-al-carte, and priced to compete with sling and vue.
*Update*: After presenting this work to AT&T in the spring of 2015, AT&T launched their OTT DirectTV service to customers in the Summer of 2016. AT&T told our team that our work was incorporated into their thinking for the DirecTV project.
Hey.TV was made in collaboration with Christina Foy. Check out her site here.