Lexus 'Passenger First'

WINDOW PROTOTYPE // MOBILE APP //  WATCH COMPANION APP

Brand Legacy Design Exercise commissioned by Lexus

design problem. a luxury automaker needs to strategically adapt to a world becoming less and less interested in driving.

design solution. by embracing a technology first experience for people other than the driver, Lexus wins no matter what the future holds.

These Lexus Prototypes were made in collaboration with Steven Ebert and Caitlin Hines. Click their names to check out their sites.

tools used 

 paper prototype // keynote // pixelmator // quartz composer // final cut pro // motion